What is a Facebook Group?
Facebook groups are places on the social media site for friends, acquaintances or people with similar interests to share or discuss broad or narrow topics. Groups allow for organic discussion about products and services, as well as the chance to increase brand awareness.
Difference between Facebook Pages and Groups
Both pages and groups can be used to connect with customers. However, they serve different purposes.
Pages can be accessed by anyone, regardless of whether or not they have "liked" it.
Facebook Groups can be created around specific interests and are not tied to any particular business. However, some brands have gained Groups that are dedicated to their products. Businesses can use Groups to help people share their ideas and learn more about your products. Your page posts are accessible by everyone on Facebook. However, you can choose to have your activity visible in Facebook Groups based on the nature and content of the conversation.
Privacy settings
There are three privacy settings that can be used by businesses for groups:
- Anyone can join public groups and all content is visible to the entire Facebook Community.
- Although open groups encourage members, there are no barriers to membership. In some cases you might want to restrict membership.
- Secret groups are not visible to the public. Members can only invite others to join them. Only current and former members have access to secret groups. If you are looking for a more exclusive group to offer customer support and loyalty rewards, secret and closed groups can be useful.
What are the best ways for businesses to join Facebook Groups?
Over 640 million Facebook groups are centered on hobbies, interests, and niches. This means that there will be many groups related to your product or service, which can be leveraged to different levels of influence.
Networking with brand ambassadors
You can spread brand love on Facebook by creating a community of people who are passionate about your brand. It's normal for your products to be the focus of conversation. You should offer loyal customers real value, such as company-branded apparel and helpful tips.
Selling products
For Sale Groups are communities in which your business can post an item for sale.
Influence
Helping other members solve problems can increase your company's influence, but it's important to not be too promotional. Members who promote a sale are more likely to alienate users.
Get feedback and provide service
Invite customers to join a private Facebook group, where they can get support from your service team in a closed setting. Your team can ask questions and receive feedback in a private group. This will allow you to improve your products and services.
posted by Social Media Marketing @ July 09, 2022
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